Moms and crumbs
Instagram Management | Strategy | Launch Strategy
Social Media Management
after
before
the social Feed
Moms and Crumbs is a reseller-based business that revolves around a mom who was 60k in debt and was able to reach seven figures in a year. Owner Cindy specializes in reselling and helps other moms start their journey. This California-based company approaches reselling as a way to make extra income . We began working together in 2023 for Social Media Management. Since then, we have increased her revenue through value-driven, emotionally driven content that appeals to both the reseller and the single mom who wants to become a reseller. We elevated her feed to something she requested and created three launch strategies for her new digital products. Our partnership has led to a large growth in client inquiries for her new membership, new followers, engagement growth, and sales.
Client Case Study
Moms and Crumbs
client
Goals
Cindy's main goal was to build a bigger following, make sales from digital products, and launch a membership.
strategy
To achieve this, we crafted a strategy around elevating her messaging, crafted multiple launches, and refined digital products.
the results
15k to 56k followers in 3 months
6k in sales in a week
2k in sales in the first hour of launch
Email Marketing
Launch
Launch Strategy
Email Marketing Campaign For Priming
Results From Email Marketing Priming
approach
During her relaunch for two digital products, we created many emails that primed our audience to build hype around these offers so she could launch successfully.
results
2k in sales in the first hour
6k in sales in the first week
“I was shocked that we were able to make that much off of a digital product! I didn’t think so many people would buy it! We increased our followers by so much it’s crazy, I can’t believe it. Our content strategy was amazing, we went from 15k to 56k. That’s crazy! I loved working with Vanessa.”
CINDY
Kinds words
